Canadian low-cost airline WestJet got into the spirit of Christmas in a major way. As far as advertising stunts go, this one is by far the most awesome. Leave it to the Canadians to out-generous everyone...
Oh, and the unlucky woman who uncapped the bottle? Yeah, her younger sister has cerebral palsy and autism. Superb job, Coca-Cola. Really, you're great...
Warning: Language... in addition to the whole phone-on-fire thing. Yeah, keep that warning in mind too.
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