Worth spending all that time or not, they are definitely keeping their father away from any shreddable values.

Do I really need to point out the poetic justice of this?

Do you enjoy your donuts with a nice cold glass of white power?

Krispy Kreme in the UK posted a very unfortunate promotional image on their Facebook page this week, which has since been taken down.

Alongside some less controversial activities like “Funday Monday,” “Balloon Madness” and “Face Painting Thursday” sits “KKK Wednesday.”

The event is scheduled for February 18, and runs from 12pm-5pm, so 5 hours of hate-filled donut revelry!

“KKK” is actually intended to stand for “Krispy Kreme Klub,” but to most people this connotes white hoods and cross burning.

The company has apologized for the mishap in a statement.

Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores. We are truly sorry for any offence this completely unintentional oversight may have caused. All material, both online and in the store, has been withdrawn and steps are being taken to ensure that greater precautions are taken with publicity materials in the future.

They add that the event was designed to attract customers into the shop to decorate doughnuts using their Krispy Kreation Station product and not as a casual Ku Klux Klan meetup with glazed refreshments.