The One Guy That Approves Beer Labels

Favorite
The One Guy That Approves Beer Labels
- -

This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department's Tax and Trade Bureau. And every single one of those label designs was approved or denied by a single man: Kent "Battle" Martin, a man who is the bane of the beer industry for his power to reject labels for the flimsiest of reasons.


Here are a few of the reasons:

Battle has rejected a beer label for the King of Hearts, which had a playing card image on it, because the heart implied that the beer would have a health benefit.

He rejected a beer label featuring a painting called The Conversion of Paula By Saint Jerome because its name, St. Paula's Liquid Wisdom, contained a medical claim--that the beer would grant wisdom.

He rejected a beer called Pickled Santa because Santa's eyes were too "googly" on the label, and labels cannot advertise the physical effects of alcohol. (A less googly-eyed Santa was later approved.)

He rejected a beer called Bad Elf because it featured an "Elf Warning," suggesting that elves not operate toy-making machinery while drinking the ale. The label was not approved on the grounds that the warning was confusing to consumers.

Never Again Let Whiskey Get You Down

Favorite
Never Again Let Whiskey Get You Down
- -
Identified only as Mr Huang, the liquor maker was unable to keep up the illegal practice after customers noticed the unusual side-effect of drinking the spirits, which were marketed as 'nutritional healthy liquor', according to China News Agency.

Huang, who founded Nine Springs Ecological Agriculture Development Company in Hubei province, was said to have purchased 1kg of Sildenafil – marketed as Viagra and Revatio – on the internet in January and added it to his alcoholic beverages without mentioning it on the label.

Poetic, but Mean: Drivers Who Misuse Their High Beams in Shenzhen Have to Stare at Headlights as Punishment

Favorite
Poetic, but Mean: Drivers Who Misuse Their High Beams in Shenzhen Have to Stare at Headlights as Punishment
- -

Via AOL Autos:

Police in Shenzhen, China are hoping thoughtless drivers who blind others with their high-beams will see the light after being forced to stare at police headlamps as punishment. On their official social media account, police posted an image of a young man staring into the glare of a police cruiser's headlights. The police call it an appropriate experience for those who are blinding oncoming traffic.

Unsurprisingly, This is the Face of the Woman Who Got Arrested for Throwing Bricks at Windows "for Fun!"

Favorite
Unsurprisingly, This is the Face of the Woman Who Got Arrested for Throwing Bricks at Windows "for Fun!"
- -

Via South Maryland News Net:

The suspect shattered a total of 9 windows throughout the house and the windows on two pick-up trucks in the driveway causing an estimated $8,000 worth of damage. Once the defendant was placed under arrest she told Cpl. Connelly "this was fun and they are a bunch of Bit**s." Waro was charged with three counts of reckless endangerment and two counts of property destruction over $1,000.