Dude... not cool.
Whoever handles the Patriots' social media is probably not having a very fun Friday at work - assuming they are still employed.
To celebrate their 1 millionth follower on Thursday, the Patriots asked people to retweet an image of a digital jersey to receive a customized version with their Twitter handle on the back.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.— New England Patriots (@Patriots) November 14, 2014