The company's prototype, called the SYNEK draft system, sits on your kitchen counter and dispenses beer—even from the most obscure craft breweries. The secret behind this "Keurig for beer" is a new kind of flexible packaging that holds the equivalent of about eleven 12-ounce beer cans, says SYNEK strategic director Mike Werner.
The idea is that any brewery can fill up the bags and ship them out in cartridges, which look like the boxes coffeehouses sell for meetings. Take a box home, pop it into the toaster-size SYNEK, and pour a cold one whenever you want. The cartridges keep the beer fresh for about 30 days and are as easy to store as a bag of ground coffee.
The Minnesota Twins' Target Field will be one of the first sports venues in the country to introduce DraftServ's beer vending machines, which will reduce the long lines at concession stands, help regulate alcohol consumption, and give attendees more choice when it comes to what they're drinking.
Customers first need to visit a manned register and show ID in order to purchase a pre-paid debit card in $10, $20, or $50 amounts. They're then free to visit the DraftServ vending machines whenever they like, and choose one of four different beers ranging in price from 0.38 cents per ounce for Bud Light, to 0.40 cents per ounce for a pale ale.