The Facebook page 'Life of Dad' has issued a #CheerioChallenge to all of their loyal followers. Competition is getting serious and families are sacrificing hours of precious parenting time to try to outstack each other.
Currently, the record for most Cheerios on a child's face is at 17.
It's a fairly simple breakdown thanks to Facebook. Everything will now have stories. EVERYTHING. OKAY. But for real, feeling thankful for the new meme that didn't fail to offer us a funny little insight into the future of the internet.
Essena O'Neill, from the Sunshine Coast, Queensland, had over 574,000 Instagram followers, more than 250,000 subscribers on YouTube and around 60,000 dedicated Snapchat contacts when she decided to give up her life as a 'social media celebrity'.
In her final YouTube video, O'Neil describes why she is quitting social media.
"I put my value in numbers, not real life people, moments or my natural passions of art, writing...Posting on Instagram consumed me," she wrote.
"We are not followers, we are beings of individuality and love. I have never felt so free."
She said she is leaving her Instagram and YouTube accounts up as documentation of her journey. She even started changing Instagram captions to reveal the truth about sponsored posts and highly edited photos.
Instead of using popular social media platforms, O'Neill has set up a website and blog, letsbegamechangers.com, where she will continue to interact with fans and share her content.
Her first challenge to users? Go social media free for one week.