Bad idea, even worst execution...

Considering how the logo is the best-designed thing here, methinks this is a failed attempt at viral marketing.

Oh my god, that is NOT how you hold a baby. You have to support its head!

Huh. So it turns out that Sloth wasn't so much to look at even before he was dropped on his head.

But I'm lazy so I'm just going to say "My preeeeeeecious!" Low-hanging fruit, etc.