The mock store, which quietly opened Friday, is nearly identical to a typical Starbucks location, with tumblers for sale and trendy CDs, including "Dumb Jazz Standards," displayed on the counter.

But the similarities end there. Drinks here are served in green and white "Dumb Starbucks coffee" cups, while pastries are pulled from display cases straight from their Vons' packaging.

The menu features "Dumb Iced Coffee," "Dumb Frappuccinos," and a seasonal "Wuppy Duppy Latte."

Only two weeks until the Fall Equinox...

Maybe retail therapy can cure that vague, lingering shame you feel for drinking an 800 calorie frappucino!