Because everyone with two ears and a heart loves Phil Collins, organizers in New York City have been declaring February 15th the official Phil Collins Day for the past six years. Last year's celebration included a Phil Collins parade.
This year will feature a "Phil Collins Confessional Booth," in which devotees will wear Phil Collins masks and confess their "loves, heartbreaks, obsessions and degradations" to a camera. The footage will be sent to Phil Collins, who presumably will absolve your pain through his pixie tears or something. Why not?