cringe

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Hot mics… they’ll get you every time. Just ask Robert Durst.

Fortunately, this latest gaffe was a lot more innocent.

Wisconsin forward Nigel Hayes was having some fun with the stenographers at a press conference in L.A. on Wednesday, trying to test their skills with a complicated word: “syzygy.”

Soon after, one of these women caught his attention, and he shared his opinion of her with his teammates unaware that everyone in the room could hear him as well.

“God she’s beautiful,” he said, quickly realizing his mistake. He then covered his face in shame as he was suddenly thrust into viral video stardom.

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The Price is Right has been especially cringeworthy lately.

First we had this little gem a few days ago, where one contestant celebrated his win a bit prematurely, while his competitor made one of the worst bids we have seen.

Until now.

These two clueless contestants seem to think iPhones are made out of solid gold and unicorn tears.

"I hope the marketing people at Apple are watching this," said Drew Carey.

The reactions from the audience are priceless.

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