This Florida Newspaper Has the Most Unfortunate Ad Placement in Recent Memory

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Tragedy struck in a Jacksonville community when two young men opened fire in a school bus and shot two students. 

But then this happened.

Yikes.

That's a sticker advertisement (placed on the front page of each issue) for an upcoming gun show, offering discounted admission to those interested. In a statement from a Times-Union Audience Relationship representative, the paper formally apologized for what has to be the worst case of coincidental timing imaginable. 

Not Exactly the Orthodontic Message You Were Looking For

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Latin American Paper Publimetro Just Committed the Worst Ad Placement Crime in Recent Memory

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No, that is not a cynically-crafted Photoshop job. You can see the whole thing right here.

Publimetro is the Latin American branch of the Swedish Metro media company (no relation to UK's Metro). What you're looking at here is indeed their coverage of the escalating conflict on the Gaza strip plastered with a full-page ad for the newest Transformers movie. Perhaps Publimetro has the scoop on Israel's "Iron Dome" defense system (ACTUALLY AN AUTOBOT, PERHAPS IRONHIDE) or maybe it's some kind of ironic commentary on the commoditization of war... or maybe it's just a sad statement about the struggles of print media in a digital age.

Point is, let's never mix real life-threatening missiles and Michael Bay missiles ever again, shall we?

For the record, the cover story of this issue is about the World Cup. Of course:

It Doesn't Cost Anything to Look, Bill

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Ad FAIL

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Ad Placement FAIL

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Grandma's Modeling Job FAIL

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