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Via: Mashable
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By the way, those above tweets are what Domino's considers an official announcement via their social media channels. Because #brands.

The idea is that you'll be able to register your Twitter handle with your existing Domino's pizza account, at which point you can throw a tweet at the Domino's corporate handle. They'll send you an automated direct message, and then BOOM. Pizza to your door.

What beautiful times we live in.


Dan May, a 24-year-old bizdev manager from Essex, England, was able to take advantage of publicity campaign by phone company O2 this month, in which they promised free pizza to office workers who downloaded their O2 Priority app. May never got his free pizza, and decided to let O2 know about it... complete with a threat to take his business to O2 competitor 3. Companies take bad publicity seriously, and they weren't about to let 3 hijack their own marketing campaign...

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The tweet in question? Here is a screencap of the quickly-deleted message, from Christina Coleman's twitter feed:



This week, survivors of domestic abuse started a pair of hashtags, #WhyIStayed and #WhyILeft, to educate others on the realities of domestic abuse and empower those within harmful relationships. In light of football player Ray Rice's recently-uncovered tapes his subsequent suspension, these words are that much more powerful.

Of course, that's not what DiGiorno thought the hashtag was about, and in their attempt to stay on top of trends on Twitter threw this into the public eye without a care in the world. As you can see, DiGiorno has since apologized for their ignorance. Just another warning message to #Brands on #SocialMedia, right?

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