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Bill Cosby attempted a simple little PR stunt on Twitter Monday, and it blew up in his face almost instantly.

Tweeting a link to a Cosby meme generator on his website (which has since been deleted), he asked his followers to turn his pictures into memes, by adding some text.

But this year, following news that he would be starring in a new NBC sitcom, Cosby's past has come back to haunt him, with old sexual assualt allegations resurfacing in the media.

So it probably wasn't the best time to ask people to get creative with Cosby's images. Has his social media team ever even heard of the Internet?

Here are a few examples of the resulting Cosby meme - he certainly got lots of attention for this stunt, but not in the way they had hoped.

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Unfaithful Girlfriend Has Epic Fail, Accidentally Sends Soul-Crushing Text to Boyfriend About Plans to Cheat on Him

Jordan McNelly was chugging along, living easy, ready to enjoy a nice day off when his mentally-incapacitated girlfriend sent off the unholy grail of 'wrong number' texts. I think our newly single bro back in the world of bachelorhood is getting off easy. Either way you deal this shitshow out, it hints at a serious mental mess of a girlfriend: she sent it off to him on purpose in attempt to initiate break-up in most brutal way possible; or she was so immensely clueless and careless she sent off a relationship-crushing text to the dude she was dating. At least the Twitter peanut gallery was around to step forward with much appreciated comedic relief. 

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