It was later revealed that the whole scheme to expose Watson was a ruse set up by an anti-4chan publicist group (which may in and of itself be another hoax). That's a sentence that has a basis in reality, so ponder that for a moment.
Ahh, 4chan. What would the internet be without you? A whole lot better, but a whole lot less interesting, that's for sure. Their latest prank is one in which several users decided to actually shave their heads, and then post the pictures on Twitter with the hashtag #baldforbieber, leading people to believe that Justin Bieber has cancer.
When Beliebers find out it's a hoax, they'll probably be both elated and mad. "But... but I thought it was true! You really think that someone would just go on the internet and tell lies?"
Indeed they would, random internet user. As sure as the sun rises in the east, and that the Earth is the center of the solar system.