The company's prototype, called the SYNEK draft system, sits on your kitchen counter and dispenses beer—even from the most obscure craft breweries. The secret behind this "Keurig for beer" is a new kind of flexible packaging that holds the equivalent of about eleven 12-ounce beer cans, says SYNEK strategic director Mike Werner.
The idea is that any brewery can fill up the bags and ship them out in cartridges, which look like the boxes coffeehouses sell for meetings. Take a box home, pop it into the toaster-size SYNEK, and pour a cold one whenever you want. The cartridges keep the beer fresh for about 30 days and are as easy to store as a bag of ground coffee.
These images are floating around Reddit at the moment, acting as a sort of cautionary tale for either falling asleep in public or drinking too much. Or both. Pictured is The Maccabees drummer Sam Doyle missing his chance to meet Dave Grohl and John Paul Jones.