Whoever marked this with a zero obviously has no idea how advertising works in 2011.

~OLJ

Instead of sending out the boring, old, "Welcome Back" newsletter, Mr. Reed, a first year teacher from Chicago, wrote a rap song for his 4th grade students, and recorded a music video to go along with it! The song and video emphasize the reality that hard work is a must, but that school and learning can certainly be fun!