911

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A Florida woman was being held hostage in her home by her boyfriend on Tuesday, and a Pizza Hut helped save her life.

Cheryl Treadway and her kids were being threatened by a man named Ethan Nickerson at knifepoint and were not allowed to leave.

Nickerson also took away her cell phone, but he let her use it briefly to order a pizza, according toMyFox Tampa.

That’s when she used some quick thinking to write “911 hostage help” in the comments section of her order.



A chef at the Pizza Hut noticed the strange message and the restaurant quickly alerted the police.

The suspect was then arrested and charged, while Treadway and her kids escaped to safety.

This story is very similar to another real-life incident which was used in a Superbowl ad this year to raise awareness about domestic violence.

911,bad idea,brand,twitter,hashtag brands
Via: Neetzan
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Build-A-Bear's hastily-deleted tweet was just one of several brands caught in the act of turning one of the most deadly attacks on American soil into a chance to promote their #brand with #sales on Twitter. That doesn't even compare to these four though. Here's Intimacy Box, a lingerie company, who had the gumption to even get the date of the attack wrong:



CVS couldn't resist slapping their corporate logo on their sentimentality (via Seth Fiegerman):



Of course, what better way to think about and honor 9/11 than from a company that makes prosthetic fappable lady-bits:



And finally, here's a series of tweets (via Brandon Wall) from a Bikram Yoga studio in Arlington, VA:



Bikram Yoga eventually apologized for any insensitivity, but not before laying down the Loose Change conspiracy nonsense and a healthy lack of Basic Human Dignity.

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