Best Buy has apologized for a Tweet the company sent out Thursday in an attempt to ride the wave of popular "Serial" podcast.
In case you haven't listened to it yet – which you should – the show from the creators of "This American Life" is a week-by-week investigation into the details surrounding a murder that took place in Baltimore in 1999.
Warning: some minor "spoilers" ahead.
Adnan Syed is in prison, charged with his ex-girlfriend Hae Min Lee's murder, and part of the case involves him using a payphone at a Best Buy parking lot.
The problem host Sarah Koening discovers is that there never was a pay phone at Best Buy.
"We have everything you need. Unless you need a payphone. #Serial" the store posted.
The crime is said to have taken place in the parking lot as well, so it's in a bit of poor taste on Best Buy's part to make light of the situation for corporate promotion.
"Serial's" account retweeted it – among may others – before it was quickly deleted.
They eventually said they were sorry.