That would be Dappy, showing off his hashtag tattoo (hashtat?) in a selfie he recently shared. He picked up the ink to be "trending forever," though nothing Dappy-related has popped up on Twitter's list of hot topics.
The best part? Dappy is best known for his song "No Regrets." We'll see how that turns out.
#nomakeupselfie had humble beginnings, as a gesture of support from one female author to another about criticisms regarding her looks. However, after others began taking part and adding "#breastcancerawareness" and other tags, the donations began pouring in to Cancer Research UK. In just over two days, the organization has raised over £2 million, with more to come. Check out a video about the phenomenon here: