hacked

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Wow, weak. Apparently Chipotle's official Twitter account being "hacked" on July 21st was just a publicity stunt tied into their 20th anniversary marketing campaign.

So basically, some loser in marketing making seven figures a year decided it would be a good idea to fake a felony to drum up attention to their social media presence. Chipotle representative Chris Arnold had this to say about the incident:

"Chipotle appeared to be the latest brand to have its Twitter account hacked on Sunday when its main account, @ChipotleTweets, posted a series of confusing and seemingly random tweets over the course of an hour. Now, the company has come forward and admitted that it faked having its account hacked as part of a publicity stunt tied to its 20th anniversary promotional campaign. 'We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that.'" [via Mashable]

The fake tweets were retweeted 12,000 times, and the Twitter account ended up getting 4,000 new subscribers that day compared to their usual daily subscription rate of about 250.

I think we all know how Chipotle can atone for this, though. Cough free guacamole cough.

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Between threats from Anonymous and a new crackdown from Twitter, ISIS is having a tough time reaching out and recruiting new psychopaths online.

To circumvent the censorship, the Islamic militant group has reportedly created its own social network called “Khelafabook.”

The Facebook clone claims it is independent and not actually sponsored by ISIS (even though it has ISIS logos all over its homepage). It says its goal is to show the world that they don’t only “live in caves” and “carry guns,” and they vow to “will rule the world by Allah’s permission.”

Khelafabook was set up by a man in Mosul, Iraq, according to The Independent, and is hosted in Egypt. There’s also an associated Twitter account which is linked to from the site.

The site first popped up last week, but has already been taken offline “to protect the info and details of its members,” according to a message on the page.

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After it was taken down, Twitter accounts associated with Anonymous appeared to claim responsibility, as Vocativ points out.

For the the time being they’ll have to look elsewhere to share their terrorist pancake recipes.