For many large companies, sustainability can be a buzz term, a simple marketing ploy for sympathy and sales. For Sierra Nevada, the widely-distributed craft beer out of Chico, California, sustainability actually appears to mean something. We stopped in Sierra's headquarters to see what environmental brewing looks like. Many of the raw ingredients (hops and barley) are sourced locally or via ultra-efficient shipping routes. Recycled paper is used for packaging. And the roof of the facility is covered with more than 10,500 solar panels—one of the largest privately-owned solar installations in America.
D. G. Yuengling & Son is the oldest operating brewing company in the United States, established in 1829. It is one of the largest breweries by volume in the country. Based on sales in 2011, Yuengling was tied with the Boston Beer Company, maker of Samuel Adams brands, as the largest American-owned brewery.
As if Bruges needed another way to seem like a magical fairyland, it's about to get a beer pipeline.
The city council just green-lit Brouwerij De Halve Maan's plans to ferry suds through an underground tube from its center-city brewery to its bottling plant on the outskirts of town.
CEO Xavier Vanneste told Belgium's Het Nieuwsbladsaid (link in Dutch) that the beer's three kilometer (1.86 mile) trip will take 10 to 15 minutes through polyethylene tubes, at a rate of 6,000 liters of beer per hour. The pipeline is expected to take hundreds of delivery trucks off the roads, and its cost will be footed entirely by the brewery.