IKEA is where people go to test the depths of their sanity.
ikea
Recently IKEA Trolled luxury designer Balenciaga after they released a 'shopping bag' that looks almost exactly like the famous blue IKEA bag. The over-sized shopping bag, which costs upwards of $2000 has obvious influence from IKEA so in response IKEA released an ad that helps differentiate between the two.
Now others are piling on by creating designer clothing out of the blue bags. The results are fantastically absurd.
Let's face it, building IKEA furniture is a pain in the a$$. It's an experience that has left the best of us grinding our teeth and pulling out every last strand of hair in our heads.
We won't even mention what a test of will the actual shopping experience is. The amount of broken relationships caused by that labyrinth is staggering.
The average trip to IKEA consists of losing yourself in a blind frustrating rage as you wander aimlessly from aisle to aisle looking for a piece of supremely priced furniture that doesn't look like it's a stolen porn set item. Yes, slim pickings my friend. But on occasion you're apt to come across something within budget that gives off every appearance you've got the adulting thing on lock, next time the parents and/or friends roll through home base for a check-up visit.
This guy does a beautiful job of casting the mind-numbing experience in a comedic light, and it almost seems like he's having a good time with it. Almost.
