As the saying goes, in marketing, all attention is good attention, but is that really true of this bizarre labelling choice? People had very strong opinions, both positive and negative, about the super weird label on this food. Twitter user @theactualemma shared a photo of a plant-based food product, with the caption, “I've never put something back on the shelf so quickly lol." The photo, as you can see below, shows a long mismash of a caption, with phrases like “yesss wee knowwwwww iiiit's on…

The more you know, the less it feels like it.

Unknowable, shapeless, and makes you insane. Sounds like my ex wife waka waka.

So many feels.

She clearly wasn't gonna put up with it.

Writing ain't easy.

Where's Ripley when you need her?

It just works.

Shakespeare was on to something.

May their words echo on into eternity.

Sandwiches bring everyone together.

We're not crying, you're crying.

It's like a darker Monster's Inc.

Stunningly beautiful.

A true treasure.

Self-important turnip is a fun one.