juxtaposition

Tragedy struck in a Jacksonville community when two young men opened fire in a school bus and shot two students. 

But then this happened.

Yikes.

That's a sticker advertisement (placed on the front page of each issue) for an upcoming gun show, offering discounted admission to those interested. In a statement from a Times-Union Audience Relationship representative, the paper formally apologized for what has to be the worst case of coincidental timing imaginable.