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Basically, the #BackpackChallenge is: one very brave teen runs between two rows of lined-up students, who then throw their backpacks full-force at the brave runner. That's it. 

Since the dawn of marketing, businesses have bent over backwards to appeal to the hottest demographic cohorts of the decades. There's nothing they won't co-opt, no 'hip slang' they won't butcher just to sell you a bag of chips. It's fun to imagine a highly neurotic social media marketing 'expert' in 2020 studying Urban Dictionary, furiously scribbling 'thicc' and 'mad sus bro' into a giant ledger. Brands aren't the only ones attempting to communicate with Zoomers through memes. Parents and teachers are putting on their 'fellow kids' hats in a desperate move to appeal to distracted students—though we think these attempts can be somewhat wholesome.

We've put together some of our favorite examples of corporate marketing teams and distressed teachers taking a stab at memeing. Most of the time they totally fail, but a few of these made us chuckle.

Whether they were trying to keep the classroom bearable through being hilariously unpredictable, or just plain weird, you've gotta give it to them. They definitely tried...in some capacity. 

Being a parent is a tough gig, and venting about all the hardships it entails is a healthy outlet for the inevitable frustration of the job. And what better place to vent than Twitter, the home of roasts and a place where you'll find the validation, solace, and sympathy you seek from fellow parents. Here are this week's funniest parenting Tweets, and last week's in case you missed them.

You can feel the soul-crushing panic in this terribly hilarious revelation.