There's this interesting thing that happens with KPIs, targets, and business focus. Sure, putting impetus into these areas will usually result in increasing them, creating the image of a larger, healthier, more profitable business. But what is the cost? More, importantly, where is the cost? You're not looking for it, you're not tracking it, and you won't know what it is and probably won't even know where it was or how to measure it until it's too late. This happens all the time in businesses wh…