Japan's New McDonald's Cup Design Is Hilariously NSFW (13 Images)

What seems like an innocent and cute design has going horribly wrong -- and in so many ways!

Do you think the Japanese designers behind this product didn't realize all these alternative views of their design, or was it intention? Either way, the cup has gone viral and as they say, 'There is no such thing as bad publicity.' 

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Sriracha pizza pretty much sells itself, right? But an ad agency in Israel thought Domino’s needed some promotional material with a bit more kick.

Hence this severed tongue, dressed in leather with a ball gag in its mouth, ready for a good whipping.

“You’re going to suffer and enjoy every moment,” the text warns.

The image, from advertising agency McCann Israel, was reportedly “leaked” online even though the ad was never intended to be published and never was.

Tim McIntyre, a rep for Dominos, told People Magazine that it was pitched but never approved.

“It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate,” McIntyre said. “In a word, it was stupid.”

I bet it doesn’t seem so stupid to them now that it’s getting all this online attention.

On Twitter, Domino’s is telling people that the ad was “unauthorized.”