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Via Google
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Google wants to know—Light Side or Dark Side?

The company announced a new Star Wars-themed site today that will change your Google experience across platforms depending on if you choose light or dark side.

Your choice will change the look of everything from YouTube to Gmail and Google Maps.

Clay Bavor, VP of Product Management at Google explains the activation on the Google Official Blog:

It's a place for fans, by fans, and starting today you can choose the light or the dark side, and then watch your favorite Google apps like Gmail, Google Maps, YouTube, Chrome and many more transform to reflect your path. And that's just the beginning. We've got more coming between now and opening night—the Millennium Falcon in all its (virtual reality) glory included, so stay tuned. And we've hidden a few easter eggs, too. So awaken the Force within, and be on the lookout for things from a long time ago in a galaxy far, far away…

So, what will it be?

The Dark Side or the Light?

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Via Mattel
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The View-Master back, and it’s been upgraded for the 21st century.

Google and Mattel have announced at the 2015 Toy Fair in New York, that they are teaming up to transform the toy you remember as a kid into a virtual reality experience.

The new device looks very similar to the original with it’s signature shape and lever, but instead of inserting paper discs, you insert your Android phone.

It is based on Google’s “Cardboard” platform and requires an app from Mattel to let you explore what they are calling 360 degree “photospheres.”

Now you can send your kids to Europe or… prison!

“Take a virtual field trip to Paris and sit in the shadows of the Eiffel Tower as it soars above you,” says Mattel. “Visit historic Alcatraz Island and interact with your surroundings to discover fun facts.”

The stereoscopic photo viewer was first introduced at the New York World’s Fair in 1939, and the new edition will be available this Fall for $30.