apps

Here's the premise behind the mobile app Cloak: Cloak will scrub the data of your "friends" using their Instagram and Foursquare information (remember, these are things they voluntarily give out) and display them on a map using your phone's GPS. Just like that, you can completely avoid them in real time as they update their information. There's a few problems, of course. Namely, you're only going to be able to avoid people that incessantly update their every move on social media - though to be fair that seems like the perfect kind of person to excise from your life forever.

Then there's another matter entirely, that this is actually kind of a dream program for stalkers. So, uh, double-edged sword I guess?

New York developer Mike Lazer-Walker developed WhatsApplebees (like WhatsApp, get it?) as a snarky commentary on the state of boneheaded social media attempts by big business. Use the app to find and connect with Applebee's fans in your area and around the world, the promise goes, but (un?)fortunately it's only an unofficial pet project. When you think about it though, a corporate-sponsored social media and messaging app doesn't seem that far-fetched, does it?

Keep it going!

Ethan is the app lets you anonymously message one Ethan Gliechtenstein, who will (time pending) send you a pithy response. Assuming he's not asleep.

Facebook is infiltrating your office with the release of a new iOS and Android app called "Work," which will initially only available to a limited number of companies participating the pilot.

The new app isn't exactly the Facebook you are used to. It's an internal social network designed as a communication tool for companies to collaborate on projects without using email.

In other words, it's not for watching cat videos, it's for doing your job.

The new app uses the same interface as the standard Facebook app, but the information is private within your company, and you can create individual groups for specific projects.

Users can create a separate login or link their personal accounts to the professional accounts, but the information posted for work stays in the Work account.

There are no ads and it's free at the moment, but Facebook will most likely charge a subscription fee at some point, according to WSJ.