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Your environment - what you see, hear, and smell - can trick you into believing that the taste and flavour of a glass of alcohol has changed, a new study has found.

In an experiment researchers found that participants' ratings of the smell, taste and flavour of a whisky changed by ten to twenty per cent depending on the environment they were drinking it in.

Manipulating people's senses with environmental triggers can have a significant effect on the taste of whisky, they concluded.

Identified only as Mr Huang, the liquor maker was unable to keep up the illegal practice after customers noticed the unusual side-effect of drinking the spirits, which were marketed as 'nutritional healthy liquor', according to China News Agency.

Huang, who founded Nine Springs Ecological Agriculture Development Company in Hubei province, was said to have purchased 1kg of Sildenafil – marketed as Viagra and Revatio – on the internet in January and added it to his alcoholic beverages without mentioning it on the label.

This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department's Tax and Trade Bureau. And every single one of those label designs was approved or denied by a single man: Kent "Battle" Martin, a man who is the bane of the beer industry for his power to reject labels for the flimsiest of reasons.

Battle has rejected a beer label for the King of Hearts, which had a playing card image on it, because the heart implied that the beer would have a health benefit.

He rejected a beer label featuring a painting called The Conversion of Paula By Saint Jerome because its name, St. Paula's Liquid Wisdom, contained a medical claim--that the beer would grant wisdom.

He rejected a beer called Pickled Santa because Santa's eyes were too "googly" on the label, and labels cannot advertise the physical effects of alcohol. (A less googly-eyed Santa was later approved.)

He rejected a beer called Bad Elf because it featured an "Elf Warning," suggesting that elves not operate toy-making machinery while drinking the ale. The label was not approved on the grounds that the warning was confusing to consumers.

The 40-year-old, named as Andreas O., left his silver VW Golf in a side-street, near a tram stop, before hurrying to get a tram to the Theresienwiese where the Oktoberfest is held.

But after a day of beer, roast ox and folk music, the factory worker realized he had forgotten the names of both the street and the tram stop – and had no idea where his vehicle could be.

A Pennsylvania woman is accused of using a McDonald's drive-thru window to sell her0in along with Happy Meals.

A Happy Meal costs no more than $2.99, unless you bought it at the McDonald's in East Liberty near Bakery Square and gave the special code word to one woman, Shantia Dennis.

Dennis denies it, but police said she sold Happy Meals for $82, $2 for the toy and $80 for the her0in inside.

Grab a bag of Funyuns and head on over to So Much Pun for more tasty word-play!

Maybe spring break isn't totally ruined but Panama City Beach City Council has just voted to ban alcohol consumption during the month of March in 2016. That does put a damper on one of the most popular activities of the college spring break season. Those in favor of the ban argue that the money brought in by spring breakers does not outweight the the overall negative impact of the month of drunken chaos that comes with them. The ban is meant to discourage wild spring breakers in an effort to bring in other types of tourists, like families, who will spend more money and cause less damage. 

While Stranger & Stranger designed the label graphics, GreenBottle partnered with Truett-Hurst to develop the Paperboy wine product, the bottle for which is made from compressed recycled paper and weighs just 65g – a seventh of the weight of an average glass wine bottle.

The pipeline was discovered on the bed of the river Chu, which forms the border between the two countries. They suspect thousands of litres of pure spirit have passed through it. It is unclear how officials made the discovery, but a search is now on for the smugglers behind the pipeline.

What did YOU do with your weekend?

Bypassing the stomach and liver by inhaling alcohol can lead to some horrible mishaps.

"When you inhale alcohol, it goes directly into the lungs and circumnavigates the liver," he told the New York Daily News. "The liver is what metabolizes alcohol, but when you inhale it, it goes directly from the lungs to the brain," he said.