Bill Cosby attempted a simple little PR stunt on Twitter Monday, and it blew up in his face almost instantly.
Tweeting a link to a Cosby meme generator on his website (which has since been deleted), he asked his followers to turn his pictures into memes, by adding some text.
But this year, following news that he would be starring in a new NBC sitcom, Cosby's past has come back to haunt him, with old sexual assualt allegations resurfacing in the media.
So it probably wasn't the best time to ask people to get creative with Cosby's images. Has his social media team ever even heard of the Internet?
Here are a few examples of the resulting Cosby meme - he certainly got lots of attention for this stunt, but not in the way they had hoped.
In a shocking piece of not-news that's rocking the waves of the celeb internet today, Renee Zellweger is revealed to be both: 1. A Real Human Being who occasionally ages like Real Human Beings Do and 2. A Grown Adult Woman who probably had some work done on her face.
In the wake of these startling revelations, we will provide a reproduction of the poster to the hit film Bridget Jones's Diary for reference:
And here we thought those were two television shows that had lost all cultural relevance by 2002.
Actor Stephen Collins, recently accused sex predator, lives in the same neighborhood as Donna D'Errico, a former Baywatch star. When she heard gunshots and saw police activity, she rushed to tweet about word from a neighbor that Stephen Collins had shot himself. As it turns out, no such thing happened, but not before the celebrity blogosphere went nuts for a few hours.