soda

They grow 'em big out in Missoula, Montana--literally. The smalltime organic local grocer, Orange Street Food Farm is displaying a bewitching, window-length installation of Toadstool, Luigi, and Mario that consists of 12-pack soda bottles. 

The store's weekend manager disclosed to the press that the whole operation's the ingenious brainchild of a Coca Cola Sales rep (a raise probably fast approaches on the horizon). Here's a closer look at the 12-foot high display:

After 12 years the world's biggest beverage company will begin selling 12-packs of the citrus drink on Amazon Monday, and it is the first time Coca-Cola has sold a product exclusively online. The company says the move is a response to a surge of nostalgia for the soda.

Surge, launched in 1996 very aggressively as an answer to Mountain Dew. Initially, reception to the beverage was strong, its appeal faded by the early 2000s.

You can buy the beverage on Amazon here.