charity

This is a promotion in the UK to encourage people to try a new Nutella filled Krispy Kreme donut that will start being widely available May 27. The money from the promotional donut sales will go to charity. The video description offers more information:

Krispy Kreme, the American purveyor of all things doughnut, has unveiled an ATM-style contraption in London's Holborn to activate its new Nutty Chocolatta flavour.

The limited edition doughy treat is filled with the popular Nutella sandwich spread and, according a 'leaked memo' PR stunt from the brand, is set to be available nationwide on 27 May.

Krispy Kreme is giving fans the chance to preview the Nutty Chocolatta until 21 May by way of the Hole in the Wall contraption.

Devised by Devries Slam and delivered by creative technology agency Kerve, the system allows passers-by to touch their contactless card to a reader and pay two pounds for their individually-wrapped doughnut. This is presented on a cushion accessed only when a door opens after payment.All proceeds from the activation will be donated to Teenage Cancer Trust.

Hey, remember that stupid, viral challenge a few summers ago that had celebrities and your weird aunt on Facebook alike dumping a bucket of ice water over their heads? A lot of people at the time criticized it for being the same kind of "slacktivism" as a filter on your profile picture or a status update. Well, for once, we have good news. THIS ACTUALLY DID SOMETHING. According to the ALS Association, this trend raised $115 million, $77 million went to research which so far has found at least three new gene variants that can be linked to ALS. Here's a nifty infographic showing what happened after people started dousing themselves in ice water.


viaALS Association

On February 14, Zlatan Ibrahimović scored a goal against Caen and then proceeded to take off his shirt.

The move may have gotten him a yellow card, but it also got him a lot of attention for a much bigger issue: world hunger.

The Paris Saint-Germain striker had 50 names temporarily tattooed on his torso of starving children around the world to help promote The World Food Programme’s initiative “805 Million Names.”

“If I could, I would write all the names of people suffering from hunger on my body. But they are 805 million. It is a disaster,” he says.

The WFP is part of the United Nations, and the organization reaches more than 80 million people with food assistance in 75 countries each year.

“I had a dream that someone could convey this message in a simple way. We thought of Zlatan Ibrahimovic, who is always asked for his autograph,” said Marina Catena, director of the WFP in France. “So why shouldn’t it be Zlatan who has the autographs on his body this time? We’re proud that he accepted to convey this message.”

As a result of his charitable stunt, Ibrahimović is suspended and will not be playing in their game against Monaco on March 1.

You can donate to the cause on the WFP website.

Alright, seriously, maybe it's time we stopped making fun of her ridiculous youthful antics and all that.

From the Swedish division of ActionAid comes the most unique charity Christmas album yet. Let goats serenade you with your favorite holiday tunes like Jingle Bells:



Rudolph the Red Nosed Reindeer: 



And best of all, O Come All Ye Faithful:



ActionAid is a multi-national organization dedicated to fighting poverty. The eight song album is available on most streaming services and the money earned from the album will benefit ActionAid. 

20th Century Fox approached videographer Casey Neistat to create an ad campaign that motivates and inspires in order to promote their new movie The Secret Life of Walter Mitty. He wanted to spend the entire budget of $25,000 on the recovery effort of the typhoon that recently hit the Philippines. They agreed. Check out this video to see what Casey did with the money.

This London Marathon runner raised thousands of dollars for wildlife reserves by taking donations for running in a rhino suit!

Check out more people doing heartwarming-ly awesome things over at our Restoring Faith in Humanity page!

From Reddit user themarkofmarks:

My buddy won 24,000 tickets at Dave and Buster's and gave them away to this kid. Merry Christmas.