On the one hand, lame sponsored promotional stunt. On the other hand, A SCREEN THE SIZE OF A BUILDING.
Giant screen wins.
Unfortunately, this appears to be an advertisement/promotional image for an < a href="http://siesec.com/" target="blank" rel="nofollow">online security firm, and not even a concept for a building. Either way, one more image for my super-hidden "Scintillating Architecture" folder on my computer!