whisky

This one's been around for a while, and it's still sad as ever. "It's got that medicinal quality to it..."

Your environment - what you see, hear, and smell - can trick you into believing that the taste and flavour of a glass of alcohol has changed, a new study has found.

In an experiment researchers found that participants' ratings of the smell, taste and flavour of a whisky changed by ten to twenty per cent depending on the environment they were drinking it in.

Manipulating people's senses with environmental triggers can have a significant effect on the taste of whisky, they concluded.