the price is right

Via Anaki Abo
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Potentially the dumbest contestant in the history of the show. It looks like he might've pulled the idiotic move because he had to make an emergency run to the restroom? 

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This is why you should just stick with Plinko. It's a crowd pleaser, and you remove the human element. But hey, nice work on the free car!

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The Price is Right has been especially cringeworthy lately.

First we had this little gem a few days ago, where one contestant celebrated his win a bit prematurely, while his competitor made one of the worst bids we have seen.

Until now.

These two clueless contestants seem to think iPhones are made out of solid gold and unicorn tears.

"I hope the marketing people at Apple are watching this," said Drew Carey.

The reactions from the audience are priceless.