TikTok trends are usually only going viral because some audacious teenager got footage of themselves doing something stupid, obscene, or way out of line. As a parent, trying to teach your kids between right and wrong is difficult enough, but when all your teenager wants is to get likes on their videos and social media validation, the moral high-ground starts to look pretty lame.

There's nothing more cringey than that sinking feeling in your gut when you hear restaurant waitstaff emerging from the kitchen with a sparkling dessert in hand and a birthday song on their lips. For some, even when it's not even their birthday, this public hooplah sends them into a fight-or-flight response.