Pepsi is vastly inferior to Coke and everyone knows it. The over-sweetened bullshit that Marty McFly uses as an anchor to whatever year he's in has been the scourge of Taco Bell patrons for decades. Sure, it means we can get Baja Blast for fourth meal, but at what cost.
Even more shocking that in the Pepsi challenge, people prefer the taste of Pepsi to the actual nectar of the gods, Coca Cola, beverage king. How could that be when Pepsi sucks in comparison to Coke.
Well, Malcolm Gladwell has the answer, according to Wales Online:
“Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test. Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.”
So while Pepsi might be initially more inviting, it's actually shittier upon further inspection. Figures. Enjoy your fleeting moment of joy, Pepsi drinkers, because your moment in the sun is fleeting.