Chasing a singular metric with reckless abandon will never be good for your business and, depending on which singular metric you choose to chase, can have a range of disastrous results. Let's go with an example: Imagine you work for a company that services multiple clients on an ongoing contract basis. The price of each contract is determined based on the time it will take a technician to attend the site and carry out routine checks on scheduled maintenance—with this being estimated based on th…