As an innocent and ignorant and wide-eyed kid I definitely fell prey to mistaking the iconic 'Willy Wonka and the Chocolate Factory' movie as a candy-coated, chocolate-painted spectacle full of wildly enticing dreams. But dude, let me tell you. At some point or another further down the road when I'd lived a little bit more, and went back for the throwback viewing; that movie took on a whole different, sinister light.
It's vaguely terrifying. Unsuspecting kids touring a towering chocolate factory with a detached, devil-grin sporting tour guide, as they slowly get picked off one by one...succumbing to delicious temptations they'd been warned against. The fan theory here proposes a connection between the kids working their way through different layers of factory, much like Dante's Inferno involves the exploration of hell, and how its different levels include different sinful temptations. Honestly. I can see it. Mayhaps a little bit of a stretch, but the connection is definitely there.