Welcome to The Jungle (by Upton Sinclair), baby. Jensen Karp found some extra crunch in his cinnamon toast crunch when he pulled out what looked like shrimp tails from a box of cereal and posting it to Twitter, instantly going viral (of course.) The dude also found what looks like some string and weird black bits baked in there. It's almost as if someone just had lunch and threw it into the product line instead of the garbage. It appears that the company's stance is that those are just bits of sugar, but boy oh boy do those look like shrimp tails. The world is full of merciless misfortune, so just throw this one on the pile.

Well well, this is easily one of the more unexpected, ridiculous marketing ploys I've seen over the last few years. Though, my gut tells me this isn't the first time a company's tried to prey on the marketplace by catering the presentation of its food to the hornier consumers of the world. Their about page says it all...