Well well, this is easily one of the more unexpected, ridiculous marketing ploys I've seen over the last few years. Though, my gut tells me this isn't the first time a company's tried to prey on the marketplace by catering the presentation of its food to the hornier consumers of the world. Their about page says it all...
cereal
No one expected me to enter the cereal bowl eating contest, but not to worry, I have a few Trix up my sleeves.
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Via Matt Stonie
Two giant boxes of Cinnamon Toast Crunch and an entire gallon of milk., who's up for that challenge?
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