coca cola

Once upon a time, Coca-Cola spent $100 million on cans filled with water that spelled like farts. It was supposed to be a massive promotion so that you would find cool things inside the can. These special cans would send a spring-loaded prize flying out of the can as soon as it was tapped. But these cans were also filled with water that smelled like farts. 

Yeah, I think I'll just have a gulp Pepsi. 

They grow 'em big out in Missoula, Montana--literally. The smalltime organic local grocer, Orange Street Food Farm is displaying a bewitching, window-length installation of Toadstool, Luigi, and Mario that consists of 12-pack soda bottles. 

The store's weekend manager disclosed to the press that the whole operation's the ingenious brainchild of a Coca Cola Sales rep (a raise probably fast approaches on the horizon). Here's a closer look at the 12-foot high display:

Coke-snorting, of course, is what the Beatles were all about before Bob Dylan came along and introduced them to other things.

After 12 years the world's biggest beverage company will begin selling 12-packs of the citrus drink on Amazon Monday, and it is the first time Coca-Cola has sold a product exclusively online. The company says the move is a response to a surge of nostalgia for the soda.

Surge, launched in 1996 very aggressively as an answer to Mountain Dew. Initially, reception to the beverage was strong, its appeal faded by the early 2000s.

You can buy the beverage on Amazon here.

Oh, and the unlucky woman who uncapped the bottle? Yeah, her younger sister has cerebral palsy and autism. Superb job, Coca-Cola. Really, you're great...