Being pulled into the world of a gripping novel can trigger actual, measurable changes in the brain that linger for at least five days after reading, scientists have said.
The new research, carried out at Emory University in the US, found that reading a good book may cause heightened connectivity in the brain and neurological changes that persist in a similar way to muscle memory.
It's these recently discovered neurons that inspired Matthew Hubble, a London designer who specializes in science-inspired clothing for women, to create an outfit for Moser to wear to the award ceremony last week in Oslo. Well, that and he thinks that scientists should be as celebrated as movie stars are, so why shouldn't they have designers fawning all over them when they attend formal events? Can't argue with that logic, if you ask me.