Kony

Will Smith couldn't be reached for comment.

We spread the word about this up-and-coming artist, and now his music career is soaring! And it was all thanks to YOU!

I'm starting to see the similarities

ALRIGHT, MAYBE A LITTLE TOO SOON. Still, the "Kony 2012" craze that started last evening might be a little misguided, though well-intentioned. The Daily What posted an excellent discussion of the campaign this afternoon.

Awareness, you guys. We're spreading awareness.