Kony

We spread the word about this up-and-coming artist, and now his music career is soaring! And it was all thanks to YOU!

ALRIGHT, MAYBE A LITTLE TOO SOON. Still, the "Kony 2012" craze that started last evening might be a little misguided, though well-intentioned. The Daily What posted an excellent discussion of the campaign this afternoon.

Awareness, you guys. We're spreading awareness.

I'm starting to see the similarities

Will Smith couldn't be reached for comment.