bad idea

Build-A-Bear's hastily-deleted tweet was just one of several brands caught in the act of turning one of the most deadly attacks on American soil into a chance to promote their #brand with #sales on Twitter. That doesn't even compare to these four though. Here's Intimacy Box, a lingerie company, who had the gumption to even get the date of the attack wrong:



CVS couldn't resist slapping their corporate logo on their sentimentality (via Seth Fiegerman):



Of course, what better way to think about and honor 9/11 than from a company that makes prosthetic fappable lady-bits:



And finally, here's a series of tweets (via Brandon Wall) from a Bikram Yoga studio in Arlington, VA:



Bikram Yoga eventually apologized for any insensitivity, but not before laying down the Loose Change conspiracy nonsense and a healthy lack of Basic Human Dignity.

In just four days, you too can totally destroy your phone bill! On the bright side, at least that means you have a lot of fans!