We posted the Declaration of Internet Freedom last week in support of an Internet free of restrictive regulation. A user pointed out that advertising, just like regulatory bodies in both the public and private sector, can also hamper free and effortless navigation of the Internet when used inappropriately.
As soon as this Sprite advertisement was spotted, people started to complain. Why, maybe because instead of saying truths that are #BrutallyRefreshing, as the campaign intended, it really amounted to some cheap jokes that are #BrutallySexist.
The responses were equal parts "Sprite, you should be ashamed!" and "Did no one in charge of marketing read over this and think that it could be offensive and/or sexist? Really? NO ONE?!?"
via @tommyxcore,
via @ThisCaitlin, @AmarielleEU, @WellNowUniverse,
via @shaunbrilldream, @CristianaDeLia
