okcupid

After news broke weeks ago that Facebook was playing emotional mind games with its users, another popular site has admitted it does the same thing, but with your dating life. Plus, the founders aren't sorry. At all. A matter-of-fact post titled " We Experiment On Human Beings!" broke a three-year silence on OkCupid's data blog, OkTrends. The post includes a stock photo of a kid doing a potato experiment, for added snark. In the post, OkCupid co-founder Christian Rudder shares results from three experiments at OkCupid. [READ: Facebook's Emotional Contagion Experiment Rekindles Old Worries About Corporate Abuse] In one experiment, OkCupid removed pictures from its website for a full day, calling it "Love Is Blind Day." The group found that people responded to messages more often, conversations went deeper and users exchanged contact details more quickly. "In short, OkCupid worked better," Rudder said.

Apparently there's some sort of contest involved in this bizarre page, and here are some of the rules.

First, you'll send @pizzahut an Instagram video or tweet @pizzahut a Vine tagged #CommitToGreatness by Feb 21st. Tell us your most creative proposal idea. Ninjas? Unicorns? Professional babies? Don't let reality hold you back. Let your Greatness flag fly. It'll feel good.

We'll contact the three (3) most creative suitors via Twitter or Instagram, and take you on a trip to get to know you better.

If we decide you're The One, we'll surprise you with the Greatest Proposal Ever. Obviously, that means free pizza for life.