Roll film. It's time to take that reel and bring it all the way back. These cinema puns will have you watching your favorites all over again.

Ava is just a sentient AI looking for a little love
Via Ad Week
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But something is rather wrong. Once her instagram was opened, it became clear this is a viral marketing push for the sci-fi film Ex Machina which was playing at SXSW. 

Just goes to show you not to get your hopes up on Tinder, because some women are pretending to be robots who are advertising their new movie. That's got to be someone's f*tish, right?