The relationship between donkeys and beer isn't new. All the way back in 1946, a story in the Milwaukee Sentinel tackled the issue. In November of that year, Thomas, a donkey from Cinderford, became a divisive issue in the British town.
'The travels of Thomas, a beer-drinking, bun-eating donkey, became a political issue recently in the English village of Cinderford. Thomas, it seems, thought nothing of making a U-turn in the middle of a block to dun a kindly grocer for a cookie or bun. And if another benefactor hailed him from a pub, Thomas would trot across – regardless of oncoming vehicles – to drink a half-pint of beer … Meanwhile, Thomas grazes at will – on beer and buns – and nobody in Cinderford tries to say neigh.'
Room J-407, on the fourth floor of London South Bank university's main block, is an elaborate set, built at a cost of £20,000 by the psychology department; a lab bar, where customers are guinea pigs and the contents of bottles are definitely not what it says on the label. As for its cheery bar staff, they are all psychology students researching the effects of alcohol on behaviour.