Here's Elsa like you've never seen her before: with a five o' clock shadow.

The Boston Bruins chose a "Frozen" theme this year in their annual Halloween visit to the Boston Children's Hospital, and the photos will melt your cold, cold heart.

Dougie Hamilton and Matt Fraser arrived as Elsa and her sister Anna, with the rest of the players going as Kristoff, Sven, Hans and Olaf the snowman.

The guys even attempted to sing their own version of "Let It Go," according to Sports Illustrated.

Hey WINners! Today we have a collection of some of the best advertisements from The Big Game that have made their way to the internet already. Because really, who cares about sports-this and ball-that when you have cool ads, right? Right?

Or maybe that's just something nerds say while eating free party-sized sub sandwiches at the homes of their Patriots-loving friends. MAKE OF IT WHAT YOU WILL.

[youtube=http://www.youtube.com/watch?v=dAFvrAbogSc&feature=player_embedded]

[youtube=http://www.youtube.com/watch?v=U38jELwi0lE&feature=youtu.be]

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